Significance of Social Media Marketing
Social Media Marketing ( SMM ) has grown as a major source of gaining huge traffic by engaging people in interactive activities on the social media sites. The SMM may divert users’ attention to the products and services on various platforms. The internet users feel comfortable in browsing their favorite social media sites on personal computers, laptops and mobile devices which have given rise to the social media usage. Most of the users are spending much of their time browsing content on the social media in comparison to other activities. That’s why, to gain more popularity, the commercial brands have to put their content on the social media platforms. The social media is itself attracting more and more internet users to the fascinating experience of sharing the pictures, videos, text messages and other updates from the people in their community, college, office, and people of the same profession and interest living anywhere in the world. The social media marketing has become